viacom wraps its first upfronts under new ad sales chief and ceo with single digit cpm increases – adweek

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viacom has changed considerably since last year’s upfront: the company has a new chairman and ceo (robert bakish), a new ad sales chief (sean moran) and a new directive to go at it alone and not recombine with cbs, as was expected for much of 2016.this year, the company also had a slightly less frenetic approach to finishing its upfront negotiations. while viacom wrapped last year’s upfronts in mid-june, moran took a bit more time this year as he brought his company across the upfront finish line for the first time.across the portfolio, viacom saw high single-digit cpm increases with positive volume growth. a person familiar with the negotiations said the new ad sales approach (intimate dinners vs. a splashy presentation) has paid off.advertisers responded positively to the rebrandin...

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the first broadcasters are crossing the upfront finish line this year, as network siblings cbs and the cw have separately wrapped up their sales.cbs is putting the finishing touches on its upfront negotiations, which all its big agencies complete, according to a source familiar with negotiations.at cbs, volume in prime time was flat compared to last year, but it was up double digits in the network’s morning, daytime and late-night dayparts. the network sought prime-time cpm (cost per thousand viewers reached) increases in the high single digits and saw high single-digit to low double-digit increases in morning, daytime and late night.the majority of cbs’ deals were transacted on the c7 metric, with multiple deals using c35, which covers ad viewing for more than a month after a program...

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it’s a wrap on rita ferro’s first upfront as president of ad sales for disney-abc—and the company’s first upfront in which it sold inventory across its entire portfolio.ferro and her team concluded their negotiations thursday, ahead of the long july 4 holiday weekend, securing cpm (cost per thousand viewers reached) increases in the high single digits across all dayparts and the company’s cable portfolio. late night and kids saw low double-digit pricing increases. overall revenue is expected to grow in the high single digits across broadcast, cable and kids with a 20 percent increase in digital sales.this was the first upfront for ferro, who was named president of ad sales for disney-abc in february. this year, the company was selling its inventory across its entire portfolio: ab...

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during the annual broadcast upfronts last week, most of the networks picked up right where they left off last year: reasserting their dominance by repeatedly pummeling digital advertising, especially in light of advertisers’ renewed concerns about online placement in offensive environments on platforms like youtube. “promising brand safety is a really low bar, and some companies can’t even do that,” said nbcuniversal’s ad sales chief linda yaccarino, setting the tone for the week, while newly promoted fox ad sales chief joe marchese declared, “the subprime advertising market is dragging us all down.” some networks were able to tout breakout freshman successes like nbc’s this is us and cbs’ bull, but they all attempted to convince wary buyers to devote even more of their a...

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viacom is debuting a new way to help brands launch their products, and it’s kicking things off with m&m’s largest product launch in the company’s 75-year history: m&m’s caramel.epic, the new offering from viacom’s marketing and partner solutions division, combines all of the company’s capabilities: custom creative via viacom velocity, data solutions via viacom vantage and social campaigns. these portfolio-wide campaigns will include bet for the first time, and will have a global reach via viacom’s partnership with snapchat.for its inaugural campaign, epic is helping to launch m&m’s caramel. viacom and m&m’s teamed up for custom creative spots, which aired on linear and snapchat, with more activations planned for this year’s bet awards, airing june 25, and on various via...

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tv’s upfront advertising sales market is starting to move.cbs, turner, viacom and discovery have begun to sell advance advertising commitments for their programming schedules, according to media buying executives and other people familiar with the tone and pace of negotiations. these people suggest cbs has been seeking mid-to-high single-digit percentage increases in the cost of reaching 1,000 viewers – a measure also known as a cpm that is central to these annual talks between tv networks and madison avenue. cable networks, meanwhile, have been trying to press for cpm hikes that tuck under what they perceive broadcasters may be getting, these people said.the early-stage haggle – people caution the market has yet to get into full gear – suggests advertisers may have more leverage t...

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the adage about a rising tide lifting all boats seems to be especially relevant to the major television networks as they swing into the homestretch of this year’s upfront ad sales season.relatedcbs prepares to wrap upfront sales ahead of expectationsearly indications suggest that abc, cbs, the cw, fox and nbc collectively will  meet or beat analyst expectations to sign deals worth more than $10 billion — up from $9.8 billion last year — for the season that begins this fall.nothing’s certain. this year has been a tough sell; the market’s moving slowly. cbs and the cw virtually have wrapped, but other networks still are slogging through the process of selling as much as 80% of their inventory for the coming year.still, industry watchers were surprised and encouraged by cbs and ...

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thank goodness for foreign countries — and giant accounting adjustments.viacom bested wall street’s benchmarks for the second-quarter of 2017, with the revenue beat due in large part to the international performance of “xxx: return of xander cage.” paramount’s theatrical sales rose 10 percent over the quarter, but it truly was a tale of two territories. domestically, they dropped 45 percent; overseas, they soared 98 percent.as it turns out, licensing chipped in even more than vin diesel. that particular stream of revenue jumped 45 percent, mostly thanks to paramount television production. home entertainment also had a nice three months, growing 29 percent from the comparable quarter’s sales last year.also read:the game sues viacom for $20 million over 'violent' contestant on hi...

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download download this is a cool math learning and practice app for children for learning two digit and three digit addition. a magic doggygives different problems and guides the child. it points out mistakes (like wrong addition, wrong carry etc), monitors child's progress and increases the complexity of problems as child becomes better (starting from two digit addition to three digit addition). it also teaches the child elaborating step by step in an animated way when child can't solve the problem. the child can touch the report card icon to see the progress....

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michael d. armstrong has been named general manager at bet networks, the latest move at viacom’s revamping core cable network units. the news comes the same day viacom sibling cmt said longtime cmt president brian philips has stepped down and tv land gm frank tanki would take over as gm.relatedbet awards ratings fall from 2016, both on channel & across viacom networksbet networks chairman and ceo debra lee appointed armstrong, who had been evp and gm, revenue and emerging brands, viacom international media networks. he will be tasked with driving strategy and operations, with direct oversight of content strategy & multiplatform scheduling, marketing, corporate communications and operations. he will also liaise with teams across viacom’s media networks and report directly to lee.as part...

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as  they head into this year’s upfront talks, the ad sales chiefs at turner, fox networks group and viacom—donna speciale, joe marchese and sean moran, respectively—will have even more on their plate than usual. in addition to their standard negotiations, they are also working to launch openap, the new audience targeting platform the three companies created to simplify the process for agencies and—they hope—become the industry standard. marchese, who was named fox’s new ad sales chief on may 10, will discuss openap during fox’s upfront event on monday, while speciale will do the same at turner’s presentation on wednesday morning.after announcing the platform in march and unveiling more details at a presentation last month, including the news that accenture will run the pla...

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maruti suzuki has pipped global car majors audi, hyundai, subaru and renault to enter the club of top ten auto makers by market capitalisation, reports ashutosh r shyam.the high double-digit volume growth last month catapulted maruti's m-cap to rs 2 lakh crore ($31.55 billion) on tuesday, a first for an indian auto company.it has also emerged the second most valued stock after tesla on the basis of m-cap to sales ratio. the scrip is trading at 24.9 times one-year projected earnings at a time most large global car companies are at single digit p/e multiples.despite the stock delivering returns of 75% in past 12 months, three out of four analysts have a 'buy' rating on maruti, which is the highest among top global carmakers.in 2017 and 2018, maruti's average earnings growth is expected to be...

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new delhi: speculations fueled by the potential impact of the goods and services tax (gst) to be enforced from 1 july on various vehicle segments, led customers to postpone sales. this brought a lull to the otherwise buoyant automotive market that was just on the cusp of witnessing recovery in domestic sales.passenger vehicle sales in particular nosedived with even the market leader, maruti suzuki india registering a marginal single- digit growth in june 2017. other carmakers either faced a decline or toed the line with a wafer thin growth.however, carmakers are bullish of witnessing positive sentiments in the market starting july that will see the industry notching a double-digit growth during 2017-18 on the back of price reductions post gst.in the commercial vehicle market, the medium an...

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at first blush, viacom’s monday announcement of a coming non-sports streaming service sounded like a death wish. how would its “entertainment pack” compete with the likes of youtube tv and hulu for audiences seeking live video content?but after taking a step back, viacom’s decision could pay off. for starters, the market for non-sports fans is sizable. nearly 50 percent of women and one-third of men are not sports fans, according to a 2015 gallup poll.altogether, that’s 40 percent of the u.s. for viacom to target.”also:”viacom; as viacom ceo bob bakish argued at the j.p. morgan global technology, media and telecom conference, it’s “highly unlikely” non-sports fans will continue to pony up $40 for other streaming packages.also read:viacom stock plunges nearly 8 percen...

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mumbai/new delhi: india automotive industry broke into double digit growth trajectory in may making it the highest ever sales in the fifth month of the calendar year ever, as sustained growth in passenger vehicles, accelerating growth for two wheelers on the back of positive sentiment in rural areas and slight recovery in commercial vehicle sales over april drove the overall growth momentum.the indian automotive industry registered a 10.05% growth with total volumes of 2.03 million units, led by double digit growth in two wheelers at 11.89% with 1.69 million units and 8.63% growth in passenger vehicles at 2.51 lakh units, led by strong demand for utility vehicles.even the passenger car and passenger vehicle sales last month were the highest ever in may. however on the only blips were a dec...

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viacom shares nosedived more than 8.5% in early trading this morning despite some news nuggets in its quarterly call with analysts designed to excite investors about ceo bob bakish’s effort to revive the company.relatednew ceo bob bakish on rebuilding viacom, better film-tv integration & possible cbs collaborations - natpenickelodeon chief cyma zarghami says that “there will definitely be another spongebob movie.”and the company says that its deal with shanghai film group and hua hua media to invest $1 billion in paramount’s movie slate is done with execution “on track.” it could be raised to cover 30% of expenses instead of 25%. the three year deal that begins with the 2017 slate has an option for a fourth year.“despite everything that’s been written, we’ve never really...

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new york (afn) - het amerikaanse tv- en filmbedrijf viacom heeft een overeenkomst gesloten met de amerikaanse divisie van telecomconcern altice. de bedrijven slaan de komende jaren onder meer de handen ineen op het gebied van reclame en distributie.viacom is het moederbedrijf van tv-zenders als mtv en nickelodeon en filmstudio paramount. door de overeenkomst hebben klanten van altice onder meer toegang tot de inhoud van content van viacom.financiã«le details over de deal werden niet bekendgemaakt....

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viacom is throwing its hat into the cord-cutting ring.on monday, ceo bob bakish signaled that the media giant would introduce a non-sports “entertainment pack” for streaming that would cost $10 – $20 monthly, according to broadcasting and cable.speaking at the j.p. morgan global technology, media and telecom conference; bakish said the new streaming option would include a few of viacom’s competitors and be available later this yearalso read:hulu hires amc's joel stillerman, exec behind 'mad men' and 'the walking dead,' as chief content officerthe service would be “a very positive development for viacom because when you look at our services, we still today have the largest share of viewing on pay tv on every demographic that we serve,” bakish said.the package would be latest ent...

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last june, viacom was wrapping its upfront negotiations just as cmt was rescuing the drama nashville, which had been canceled a month earlier by abc. so, as cmt heads into this year’s upfront market with a nashville-fueled ratings bump, the country music network is eager to take full advantage of the series in its talks with buyers.as part of viacom’s upfront strategy this year, the company did away with most of its upfront events, including cmt’s showcase, and instead held intimate dinners with agencies. but viacom is touting cmt’s ratings rebound in its upfront talks.after a january brand refresh ahead of the nashville premiere, “we have one of the clearest brands in all of media,” said jayson dinsmore, head of development for cmt.“we’re one of the fastest growing networ...

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wenner media, publisher of rolling stone, men’s journal and the recently launched glixel, announced a number promotions on its business side that move employees from magazine-specific roles to ones across all of wenner media’s publications.michael provus, previously chief revenue officer for rolling stone, will now be responsible for the ad sales and marketing teams of all three publications as he assumes the title of chief revenue officer of wenner media.jay gallagher, previously chief revenue officer for men’s journal, has been named head of sales for wenner media, while matt habib, formerly executive director of digital advertising for rolling stone, is named head of digital sales of wenner media. kerri mackar moves from rolling stone’s head of marketing to head of marketing of ...

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new delhi: the nifty50 companies have so far reported single-digit growth in combined profit for march quarter on double-digit sales growth, with analysts suggesting that the numbers were more or less in line with street expectations. according to motilal oswal securities, out of the 24 nifty companies that announced earnings till last week, nine surpassed expectations, while five missed earnings estimates. the combined net sales of the nifty50 firms rose 11.7 per cent year on year, while ebitda rose 1.6 per cent compared with expectations of de-growth. profit after tax (pat) for the quarter rose 6.3 per cent, compared with motilal oswal’s projection of 2.2 per cent growth. here’s a look at the chart that mapped the march quarter earnings so far. data showed sales growth stood at 12 pe...

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viacom’s paramount deal with its chinese partners is still a go — and the u.s.-based media company claims it will be even getting some more money from the transaction.paramount’s $1 billion slate financing deal with china’s huahua media “remains on track” and “is in operation,” viacom cfo wade davis said thursday morning on a conference call tied to his company’s second-quarter earnings, adding: “the partners have elected to upsize their commitment from 25 percent to 30 percent.”the deal was previously reported to be in danger after a planned acquisition of huahua was pushed back due to regulatory issues, which thewrap exclusively reported in march.also read:'xxx' overseas ticket sales boost viacom revenue despite generally weak paramount box officeoriental times m...

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"law & order true crime: the menendez murders" (nbc) vs. "s.w.a.t." (cbs) vs. "how to get away with murder" (abc), thursdays at 10 p.m.geez, thursday at 10 o'clock is just riddled with bullets, huh? not exactly your feel-good time slot for the week. the dick wolf event series has perhaps the highest ceiling, though shemar moore's new cbs show looks like a contender.also read:nbcu upfront: seth meyers kills, ‘will & grace’ rises from the ashes, megyn kelly says nothing...

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what counts for good news in health care costs may be a case of simply staunching the bleeding. medical costs are entering a "new normal" following years of double-digit growth, according to a new report from pwc's health research institute. medical costs are now rising about 6 percent to 7 percent each year, a reduction from double-digit spikes witnessed in the late 2000s. the pwc group predicts medical costs will increase 6 percent this year and 6.5 percent in 2018. that may seem like good news, since an increase of 6 percent is certainly more affordable than annual increases of 10 percent or more. yet the new normal is still a hardship on american workers, given that wages and the consumer price index are increasing at a far slower rate. since 2010, wages have grown by between 1 perce...

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turner execs used their upfront presentation today to talk up their access to data that can enable advertisers to target spots across its channels and on more precise criteria than traditional age and sex demos.relatedfox, turner and viacom tap accenture to run openap ad targeting initiative“our industry was in need for a reinvention,” turner ad sales president donna speciale says. “we’re transforming the experience well beyond television — from mobile and social to over the top and vod. we create content that is tailor made for every environment with quality, measurable audiences for you.”chief creative officer kevin reilly says that the company’s omni channel effort turns turner into “a brand that creates and capitalizes on fan experiences.”turner hopes to advance its ...

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what counts for good news in health care costs may be a case of simply staunching the bleeding. medical costs are entering a "new normal" following years of double-digit growth, according to a new report from pwc's health research institute. medical costs are now rising about 6 percent to 7 percent each year, a reduction from double-digit spikes witnessed in the late 2000s. the pwc group predicts medical costs will increase 6 percent this year and 6.5 percent in 2018. that may seem like good news, since an increase of 6 percent is certainly more affordable than annual increases of 10 percent or more. yet the new normal is still a hardship on american workers, given that wages and the consumer price index are increasing at a far slower rate. since 2010, wages have grown by between 1 perce...

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2017 jeep compass trailhawk(photo: fca us) 18 connect 2 linkedinemailmoreit's official. the red hot auto industry is finally cooling off after two consecutive years of record industry sales and seven consecutive years of annual sales increases.u.s. industry sales of new cars and trucks fell 4.7% in april to 1.43 million, marking the fourth consecutive monthly decline in u.s. industry sales. on a seasonally adjusted basis, the sales rate came in at 16.92 million, below forecasts of 17.1 million.“over the past six months we’ve watched nearly every automaker go from positive to negative sales volume, confirming the plateau in this latest sales cycle," said karl brauer, executive publisher for autotrader and kelley blue book.in april, sales fell for six out of the eight top-selling au...

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2017 jeep compass trailhawk(photo: fca us) 11 connect 1 linkedinemailmoreit's official. the red hot auto industry is finally cooling off after two consecutive years of record industry sales and seven consecutive years of annual sales increases.u.s. industry sales of new cars and trucks fell 4.7% in april to 1.43 million, marking the fourth consecutive monthly decline in u.s. industry sales. on a seasonally adjusted basis, the sales rate came in at 16.92 million, below forecasts of 17.1 million.“over the past six months we’ve watched nearly every automaker go from positive to negative sales volume, confirming the plateau in this latest sales cycle," said karl brauer, executive publisher for autotrader and kelley blue book.in april, sales fell for six out of the eight top-selling au...

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television’s marathon week in manhattan came to a close just as the clock struck midnight friday morning at the cw’s annual private party, which moved to a new location in midtown for 2017. the soirée, per usual, was filled with relieved advertisers and exhausted entertainment execs who could finally celebrate the end of upfronts.nbckicked off the four-day run, followed by fox, abc, turner, cbs, and the cw. some of the presentations were great, while others could have used some improvement. fox may want to invest in a new late-night franchise just to have a host to trot out every year at this time. stephen colbert, james corden, seth meyers, and jimmy kimmel (in absentia) were among the highlights of the cbs, nbc, and abc gatherings.here is the good, the bad, and the worst of upfronts...

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mumbai/new delhi: india automotive industry broke into double digit growth trajectory in may making it the highest ever sales in the fifth month of the calendar year ever, as sustained growth in passenger vehicles, accelerating growth for two wheelers on the back of positive sentiment in rural areas and slight recovery in commercial vehicle sales over april drove the overall growth momentum.the indian automotive industry registered a 10.05% growth with total volumes of 2.03 million units, led by double digit growth in two wheelers at 11.89% with 1.69 million units and 8.63% growth in passenger vehicles at 2.51 lakh units, led by strong demand for utility vehicles.even the passenger car and passenger vehicle sales last month were the highest ever in may. however on the only blips were a dec...

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fox network group’s search for toby byrne’s replacement, which took nearly eight months, has finally ended—less than a week before monday’s upfront event.after casting a wide net, the company selected the candidate many buyers assumed would get the job from the start: joe marchese, its president of advanced advertising products.as president of advertising revenue, marchese will oversee almost all of fox’s portfolio, including fox, fox sports, fx, fxx and national geographic channel—but not fox news channel or fox business network, which has a separate ad sales chief. (that position was filled earlier this week, with horizon media’s marianne gambelli replacing paul rittenberg, who departed last month after two decades.) marchese fills the slot that’s been vacant since byrne...

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detroit — memorial day promotions may have helped the auto industry reverse a four-month downward trend in u.s. auto sales in may.nissan and ford both reported u.s. sales gains for may. toyota's sales were down less than 1 percent while gm's sales fell 1.5 percent compared to last may. fiat chrysler also reported a decline of 1 percent.analysts expect u.s. sales to eke out a small gain in may after falling 2.4 percent from january through april. a sales increase for may would be the first monthly gain for the year. lmc automotive and j.d. power predict a 0.5 percent increase to just over 1.5 million vehicles. most automakers report may sales thursday.ford reported a 2 percent increase while nissan said its sales rose 3 percent last month. the ford and nissan increases were early signs th...

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detroit (ap) — u.s. sales at general motors and ford each fell about 5 percent last month, but the three largest japanese automakers reported sales increases.the results early monday could counter analyst predictions that sales will fall in june for the sixth straight month.analysts expect sales to fall from 2 percent to 4 percent in june, the sixth straight month of declines. that means first-half sales could be negative for the first time since 2009.gm says its sales dropped 4.7 percent, while ford sales declined 5.1 percent. but toyota reported a 2.1 percent increase, while honda posted nearly a 1 percent gain and nissan sales were up 2 percent.most read storiessave over 90% on select subscriptions.nearly all automakers report june sales on monday.with few exceptions, u.s. buyers cont...

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viacom inc. and altice usa have announced a multi-year partnership that includes advanced advertising and content distribution agreements. the partnership combines altice usa’s unique audience data, multi-screen advertising platforms, measurement and analytics capabilities with viacom’s advanced advertising offerings to deliver local and national advertising across multiple screens, including tv, mobile, tablet and desktop.relatedviacom ceo: in "advanced discussions" for $20/month entertainment tv bundlethe companies say the content distribution arrangement includes an early carriage renewal of viacom’s premier networks in the optimum system and the return of a number of viacom networks in suddenlink systems, as well as additional rights for the distribution of multi-platform, digit...

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detroit — u.s. sales at general motors and ford each fell about 5 percent last month, but the three largest japanese automakers reported sales increases.the results early monday could counter analyst predictions that sales will fall in june for the sixth straight month.analysts expect sales to fall from 2 percent to 4 percent in june, the sixth straight month of declines. that means first-half sales could be negative for the first time since 2009.gm says its sales dropped 4.7 percent, while ford sales declined 5.1 percent. but toyota reported a 2.1 percent increase, while honda posted nearly a 1 percent gain and nissan sales were up 2 percent.nearly all automakers report june sales on monday.with few exceptions, u.s. buyers continued a trend they've been following for years. they're buyi...

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